Saigon Shack is a casual sit-down Vietnamese restaurant in Manhattan. For this class assignment, I redesigned the restaurant’s existing menu. Since the restaurant is only a few blocks from NYU, I decided to use a concept that educates visitors about Vietnamese culture and history to appeal to students and people who are unfamiliar with this type of cuisine. Typography was selected to reflect the restaurant’s modern and sophisticated feel. All illustration was purchased from Shutterstock.